Why NAMFISA Regulates and Supervises Financial Institutions
As part of its ongoing efforts to protect and empower consumers of financial services, NAMFISA is proud to support the Financial Literacy Initiative (FLI) — a national campaign to promote financial education and responsible financial behaviour across Namibia. This initiative is aligned with World Consumer Rights Day, commemorated annually on March 15, which may serve as the official launch date of the next FLI campaign (depending on date of publication).
The Financial Literacy Initiative (FLI) is a national multi-stakeholder platform established by the Ministry of Finance in 2009. It brings together over 20 public, private, and civil society institutions working within the financial sector to jointly coordinate, guide, and implement financial education and consumer protection efforts in Namibia.
The Financial Literacy Initiative (FLI) is a national multi-stakeholder platform established by the Ministry of Finance in 2009. It brings together over 20 public, private, and civil society institutions working within the financial sector to jointly coordinate, guide, and implement financial education and consumer protection efforts in Namibia.
Vision and Goals of the FLI
Vision
To improve the quality of life of all Namibians and reduce the economic divide by empowering citizens to become financially capable, assertive, and well-protected.
Key Goals
- Enhance financial knowledge and skills on services, products, and institutions.
- Increase awareness of consumer rights and responsibilities
- Encourage financial institutions to adopt Responsible Finance practices
- Improve consumer protection through appropriate regulation and accessible complaint resolution mechanisms
Through these goals, the FLI promotes informed financial decision-making, increased access to financial services, and stronger consumer confidence in Namibia’s financial system.
Who Is the FLI For?
While the FLI’s mission applies to all individuals and enterprises in Namibia, the initial focus is on:
- Micro- and small entrepreneurs
- Low-income groups
Additional target audiences include:
- Youth and school learners
- Employees, especially those earning low incomes
- Staff of financial service providers, such as banks, insurers, microfinance institutions, and NGOs
What Activities Will the FLI Carry Out?
To reach its target groups, the FLI Secretariat (under the Ministry of Finance) and its platform partners have developed a nationwide media and awareness campaign, launched in March 2012 and continuing annually. Activities include:
- Street theatre
- Public awareness campaigns
- Workplace engagements and trainings
- Distribution of printed educational material
- Community outreach and live events
These efforts aim to promote better financial behaviours, such as saving, budgeting, and wise spending — core principles that support economic empowerment and responsible consumerism.
NAMFISA’s Role
As a founding partner of the FLI and a key regulatory body, NAMFISA’s mandate is to supervise and regulate non-bank financial institutions. This includes ensuring that:
- Consumers are protected
- Financial service providers act ethically and transparently
- Namibians are financially literate and empowered to make sound financial decisions
By supporting initiatives like the FLI, NAMFISA helps build a more inclusive, resilient, and consumer-friendly financial ecosystem in Namibia.